Why was CardKIT.org started? Organizations of all kinds have one thing in common: the desire to grow both people and revenues. CardKIT.org was begun to help bring growth to charities, clubs, businesses, networkers, associations and more all across North America. An organization simply emails their members, customers, volunteers or supporters, encouraging them to use these cards to keep in touch with people they meet, and help raise awareness about the organization.
The individuals using cards with an organization’s logo almost always prompts the question: “What’s with the logo?” A positive, credible third party endorsement / referral simply happens naturally. People enjoy talking about ‘their’ organization or a business with which they’ve had a positive experience. Of course, having personal card to give someone when a “let’s keep in touch” moment happens is also very cool.
CardKIT.org is a website designed in Canada and hosted in the USA. The cards are printed in Canada and/or the USA, on American-made Carolina Cover stock. More information is available at https://www.CardKIT.org/about.
What’s different about CardKIT.org vs. other online card printers? Rather than soliciting individual customers, we deal with organizations of all kinds (businesses, networkers, clubs, charities, churches, community services) and offer them the opportunity to promote growth in their organizations, as well as deliver an enhanced participation experience for their customers, donors, volunteers, etc.
How could my organization take advantage of this? A club or foundation merely has to communicate to their members, participants, donors, etc. that cards are available at CardKIT.org/organization-name and that they would be helping the organization, as well as themselves, by ordering them. It is important to point out that we never ask for any organization’s member, customer or donor lists.
What is your charitable contribution program about? When members of an organization purchase CardKITs, the group’s logo appears automatically on the card. As an incentive to promote the use of these cards, CardKIT.org will set aside $2 from every order using their logo to be sent back to the organization (quarterly, annually…) for their charity or other cause of choice.
Do I need to set up an account to order a card kit? No, there’s no formal account setting up required. You can order a CardKIT right now… using the generic card template without an organization’s logo. Everything needed (ship-to address, email address) is asked for at our secure checkout. We will email you a transaction confirmation record.
Can I re-order without having to re-do a card? Yes, but be aware that our system keeps your order number and template for just 2 years from the transaction date.
Does CardKIT.org have a policy for returns? We strive to produce the highest possible quality, and to deliver 72 cards (or more) to ensure you are never short-shipped. If your cards arrive and some (or all) are damaged, please take a digital photo showing the damage and email the photo, along with your order number, to firstname.lastname@example.org and we will replace them – no charge – no hassle.
Can I cancel or change my order once it’s been submitted? Once you’ve double-checked it for “speling & akurasy”, clicked on ‘NEXT’ and the secure PayPal or credit card payment has been submitted, the order is already being processed. Our production systems are located in several American and Canadian cities and they operate at internet speed, 24/7, to keep the wheels turning quickly.
What methods of payment do you accept? Our orderprinting.com secure checkout page accepts the $25 USD via PayPal, VISA, M/C, AMX or Discover. At this time, it’s in US funds only – we hope to one day enable an equivalent amount in Canadian funds.
What card stock is used for card kits? American-made Carolina Cover, 10 pt., coated one side – the image side is coated to ensure color photos and logos are of the highest quality possible. The back side, blank except for a small CardKIT.org near the bottom, allows you the option to add up to 3 lines of black text, still leaving plenty of space on the matte finished stock for a note to be written, with any kind of pen or pencil – (like happy hour, 4pm, our place).
How are card kits delivered? The purchase price includes any applicable taxes and delivery to anywhere in the USA or Canada via the US Postal Service or Canada Post.
Logo Placement Organizations have a choice of two predefined card templates that places the logo either Upper Left or Lower Left. To inquire about your organization participating, visit https://www.cardkit.org/contact
CardKIT.org does not see your financial information during the card building process or during the ordering process. We do not store credit card information. All transmissions of payment information are protected by encryption and remain strictly confidential between your bank and our bank, via our secure checkout provider PayPal.
Why buy CardKITs as a Thank You to those who are already customers?
4 short pieces about REFERRALS and Testimonials follow:
Key word: invest. While spending untold – and often unknown – sums on pursuing new customers, dollars poured into advertising, marketing, exhibiting at shows, producing videos, running deeply discounted promotional offers “for first time customers only,” business operators get the shakes at the thought of investing money in the customers they’ve already acquired and are doing business with. In order to achieve maximum retention and referrals, you will have to change your investing priorities! (The heading is a link – click for more information)
* * *
Numbers Don’t Lie: What a 2016 Nielsen Study Revealed About Referrals
By Amity Kapadia — March 12, 2016
It’s not exactly controversial to suggest that referrals influence customer buying decisions.
Most of us have sought input from our network when making a big purchase, or we’ve taken a chance on a new company after hearing a friend or family member rave about its products and services. This is exactly how many of us discovered brands like Uber and Airbnb (two hallmark examples of referral marketing) and it makes sense why we value this form of “marketing” so much. Referrals, after all, tend to come from a very genuine, authentic place. The same isn’t usually true of ads or branded content.
That said, here’s the problem with that perspective: It’s qualitative.
While drawing from our own experience helps us contextually understand why referrals are important, it doesn’t really tell the full story. That’s because it’s anecdotal and experiential, not quantitative. It’s color on a page without any real structure, which makes it difficult to understand how important word-of-mouth really is and what we can do to better leverage it.
Earlier this year, we set out on a mission to fill in that detail.
Thanks to a partnership with Nielsen’s Harris Poll Online, we surveyed 2,000 Americans about a number of questions related to word-of-mouth and referrals. When the results came in, even our team — which lives and breathes referral marketing — was surprised by the data.
Most notably, our research with the Harris Poll showed that:
– Word-of-mouth isn’t limited to specific industries (i.e., it’s not just for eCommerce brands) or demographics, but certain age groups and income levels do rely more on referrals
– The vast majority (more than 80%) of Americans seek recommendations when making a purchase of any kind
– When someone shares or talks about a brand on social media, there’s a significant correlation to purchasing behavior
– Incentive structure plays a big role in increasing and scaling referral activity
That’s just a sampling of our findings, but the general conclusion from the study was clear. Referrals don’t just help us make decisions. Often times, they’re the primary driver of them.
Read more at http://www.business2community.com/marketing/numbers-dont-lie-2016-nielsen-study-revealed-referrals-01477256#Bx6MAQrozz3OtYLv.99
* * *
The following is from Referral Marketing 101 by Richard Lazazzera
Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else’s opinion or influence. It’s a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars.
It makes sense, we regularly get advice from our friends on which TV shows to watch, movies to rent, or restaurant to go to. And, as end consumers ourselves, we want to share our stories, the products we buy and the brands we choose. This becomes magnified when the buying experience and products are exceptional.
* * *
Helping Others Help Themselves!
Third Party Endorsements Are Powerful!
by Debbie Allen, Guest Author
You don’t realize it yet, but just by reading this article you’re going to learn how to increase your response rates which in turn will assist you in making more sales. How? Listen closely – Third Party Endorsements Are Powerful.
Now if you’re like me, you’re probably wondering, how powerful can third party endorsements really be to one’s business? Well, listen to this. Third party endorsements are so effective that in many cases, they will actually increase your sales figures more than a sales letter, advertisement or Website ever could. So allow me to clarify my statement. It is without exaggeration to say that you need to be DIFFERENT. You must have that unique marketing advantage that will overwhelmingly distinguish you from your competition. Do you know what that is?
For example, look for something that is lacking from the majority of similar types of businesses. How can you stand out, be unique, customize your services and offer the best possible solution to your customer’s needs? With this, you can WOW your customers – then ask them for shameless endorsements, testimonials and referrals. Yes, it works – you just have to ASK! Your best customers are already there to support you – so allow them to help and support you even more with third party endorsements.
A third party endorsement is a statement or recommendation about your products and/or services from your customers and business associates. Third party endorsements work especially well when the person who is considered a specialist or an authority on your area of expertise passes on that endorsement to you. For example, when writing my book, Confessions of Shameless Self Promoters, not only did I want to find the top marketing experts – I wanted to get BIG name endorsements. By asking my friends and associates to help me track them down and get my foot in the door – I achieved results. Just by ASKING!
The book received shamelessly supportive testimonials from famous people such as Jay Conrad Levinson (author of Guerilla Marketing), Joe Girard (World’s Greatest Salesman), Mark Victor Hansen (author/creator of Chicken Soup For The Soul) and Stuart Anderson (Founder of Stuart Anderson Restaurants) and the list goes on and on.
Rule #1 – You can never get too many third party endorsements!
Third party endorsements and honest testimonials will definitely take your business farther than you have ever dreamed!
What kinds of businesses and other organizations could benefit from the use of CardKITs?
Church / religious groups
Real Estate Agents
Special interest groups
Trade Unions and Associations
University & college alumni
…and so many more